UX design, broadly defined as the vocational area that defines how users interact with digital services, has had a terrific decade. Some see the last ten years as a sort of ‘Golden Age’ of UX during which the field blossomed both in importance and recognition.
Can we stop talking about UX design, and start talking about service design.
This golden era seems to come to an end and requires that UX designers find their role in a changed environment. The main forces driving this need for adaptation.
