Projects Detail
Help Children Read
Who?
National Children’s literature Org. (NCL)
What?
Advertising, Branding, Digital
When ?
19 Mar 2019
Creative Direction : Leo Perkins
CreativeTvc Spot : Josie Hicks
Website Design : Phillip Lawrence
Design : Mario Freeman
Children's literature can be traced to stories and songs, part of a wider oral tradition, that adults shared with children before publishing existed. The development of early children's literature, before printing was invented, is difficult to trace. Even after printing became widespread, many classic "children's" tales were originally created for adults and later adapted for a younger audience. Since the fifteenth century much literature has been aimed specifically at children, often with a moral or religious message. The late nineteenth and early twentieth centuries is known as the "Golden Age of Children's Literature", because many classic children's books were published then.
Children's literature can be traced to stories and songs, part of a wider oral tradition, that adults shared with children before publishing existed. The development of early children's literature, before printing was invented, is difficult to trace. Even after printing became widespread, many classic "children's" tales were originally created for adults and later adapted for a younger audience. Since the fifteenth century much literature has been aimed specifically at children, often with a moral or religious message. The late nineteenth and early twentieth centuries is known as the "Golden Age of Children's Literature", because many classic children's books were published then.
Children's literature can be traced to stories and songs, part of a wider oral tradition, that adults shared with children before publishing existed. The development of early children's literature, before printing was invented, is difficult to trace. Even after printing became widespread, many classic "children's" tales were originally created for adults and later adapted for a younger audience. Since the fifteenth century much literature has been aimed specifically at children, often with a moral or religious message. The late nineteenth and early twentieth centuries is known as the "Golden Age of Children's Literature", because many classic children's books were published then.
What We Did ?
To better represent EVOLVE’s products and services, Timelapse conducted an internal audit and competitive research and helped name the group and its four new business units. In this process, we helped EVOLVE better position themselves within their competitive market, form a compelling elevator pitch, and create a set of unique taglines.
Branding.
• Logotype
Timelapse created two main different logos for EVOLVE, one with the business units and one without, so they can better market themselves across different platforms.
• Colors
We chose black and white as primary colors to keep the logo simple and sophisticated, and put an emphasis on the interior design and portfolio pieces. For each business units, we selected a color palette made of lemon yellow, tantalizing blue, serenity, and apricot cream as secondary colors.
• Typography
Timelapse aided EVOLVE in creating a sophisticated and consistent font theme along with a set of capitalization guidelines. This helped maintain a more clean and uniform look across all platforms.
